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Meet The Team

We love what we do!

Our passionate leadership team is comprised of seasoned experts, dedicated to providing the best quality product and support to pet parents and their pets. We don't take for granted the industry standards, but are constantly researching to increase our knowledge as the industry evolves. Our leadership team is committed to meeting the unique needs of pet parents while providing them with an opportunity to make a difference not only in the lives of our pets but also in the lives of our families and our communities.

Roger Morgan

Roger Morgan

Founder, CEO

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Street Smarts

Roger served as President and CEO of The Retail Products Group (RPG) manufacturing and selling pet products to retailers from 2005 to 2012.

Before joining RPG, Roger gained business strategy experience with the Boston Consulting Group (BCG). During his tenure at BCG, he optimized growth strategies for multinational consumer goods and retail organizations, including two years working abroad in Paris, France.

His prior work experience also includes positions at Walt Disney Imagineering in business strategy and KPMG LLP where he obtained his CPA.

He served as the Chairman of the American Pet Products Association (APPA) from 2011 to 2013 and is currently on the board of APPA. He has formerly served on the boards of directors of PetSmart Charities and the Pet Industry Joint Advisory Council (PIJAC).

Book Smarts

He holds an MBA from Harvard Business School and a B.S. in accounting and a Minor in music from Brigham Young University, graduating summa cum laude.

Passion

His wife and three daughters; playing the drums; songwriting; public speaking to youth groups; and playing with Bella and JoJo!

Love

People. All people.

Motto

Whether you think you can, or whether you think you can't, you're right!

Melissa Davis

Melissa Davis

Sales

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Street Smarts

Melissa has over 20 years of experience in social selling, direct sales, and network marketing with a unique blend of highly successful field as well as corporate experience.

She has held corporate training and sales management positions with major DSA companies including Arbonne International, Immunotec, Inc. and Excel Communications.

As an independent representative in the field, she was a top-ten money earner every year and was recognized as the top field trainer for her company.

Melissa has trained for premier motivational speakers and is an excellent trainer, writer and public speaker with a passion for helping others succeed.

Book Smarts

She holds an M.S.S.W. from the Kent School of Social Work from University of Louisville and a B.A. in psychology with a Minor in human services from Western Kentucky University.

Passion

Making a difference! Reading, spending time in nature, experiential training seminars, adventure travel, learning new things and anything related to animals.

Love

God, her hubby and family, and all of her animal babies, and life!

Motto

You can have anything you want in life when your desires become greater than your fears.

Brooke Sloate

Brooke Sloate

Product Marketing

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Street Smarts

Brooke has over 20 years of experience developing a wide range of innovative pet products including pet food and treats as well as pet accessories.

She learned from some of the best in the pet industry as she worked for a variety of pet companies including Nature's Variety, Hills, Mars, Petmate, Applica and Sergeant's. She also worked for Tupperware early in her career where she was first introduced to the powerful model of direct selling.

She is an accomplished marketing executive with diversified experience in marketing, advertising and sales and has worked on both the corporate side with leading Fortune 500 and the agency side of marketing.

Book Smarts

She earned a Bachelor of Science in Business Administration with a Major in Marketing from the University of Southern California, Los Angeles, CA.

Passion

Her dogs because they are such a positive force in her life. Creating things that make a difference to pet parents. Traveling to new places, and time with close friends.

Love

All pets - especially hers!

Motto

If you are passionate about it, pursue it, that's how dreams are achieved.

Eric Uhtenwoldt

Eric Uhtenwoldt

Operations and Pro Support

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Street Smarts

Eric has more than 20 years of experience in operations with a majority of those in the pet industry.

He is a results-driven leader with experience in shipping and distribution, logistics, sourcing and procurement, IT, plant management, warehouse management and project management.

His background includes consumer products, contract packaging, converting and manufacturing for a variety of different industry segments.

Eric has extensive experience in change management and ERP implementation and develops and implements objectives to drive performance excellence, consistently saving costs and exceeding goals and targets in diverse manufacturing/distributing environments.

Book Smarts

Eric did his graduate studies in chemistry at the University of Tennessee, Knoxville.

He has a B.S. in chemistry from Hampden-Sydney College.

Passion

Learning new things and solving puzzles; enjoying life and the people in his life.

Love

His beautiful wife and partner; their four kids; laughter and spending time with friends.

Motto

Learn from yesterday, enjoy today, be hopeful for tomorrow.

Tami VanHoy

Tami VanHoy

Field Development

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Street Smarts

Tami has over 15 years of experience in the social selling / direct selling industry and brings a wealth of knowledge and capability to pawTree.

She founded Homemade Gourmet Inc., a party plan company, and built it from the ground up, where she served as CEO.

She is skilled in public speaking and training, with 12+ years of experience in front of both large and intimate audiences.

She has given training presentations at the Direct Selling Association's annual conferences and was featured on a CEO panel during general session.

Book Smarts

She majored in music and theater performance and worked over 10 years in the entertainment industry as a featured singer / performer in musical theater, theme park musical productions and on cruise ships.

Passion

Her husband; four children and grandchildren; game nights with the family; singing; and trying new recipes in the kitchen.

Love

Living life fully plugged into the people around her and the important moments that make a difference in those lives.

Motto

Honor others above yourself and make a difference wherever you go.

Katie Middleton

Katie Middleton

Social Media

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Street Smarts

Katie has over 10 years of experience and has held several positions with Waldman Bros and Northwestern Mutual Financial Network including an Account Executive in the Personal Lines Division of Waldman Bros and a Financial Representative with Northwestern.

She is a three-time Ironman triathlete.

She is very active in the community including the DFW Lab Rescue Group, August Dog Rescue Group, North Arlington Rotary, Junior League of Arlington, Ambassador with the Arlington Chamber of Commerce, TriJunkie USAT Coordinator & Member.

Book Smarts

She has a degree in entrepreneurship and a professional degree in financial planning from University of North Texas.

Passion

Her passion is animals! If she could work at a Zoo she would be in heaven.

Love

She loves the great outdoors & Mother Nature. She feels so happy to live a life surrounded by trees, beauty, clean air, and endless possibilities.

Motto

Find out who you are and do it on purpose.

Let pawTree Make A Difference In YOUR Life

It feels good to do the right thing and even better when you share it with others. Making a difference never felt so good!

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